Whining won’t put money toward the bottom line, so what’s the solution? How does a newspaper revive the product and keep the cash flowing? Publisher credits several factors, but her favorite is a personals’ personality known only by the unique name, Michelle Valentine. Valentine settled into the business of giving the personals class and pizzazz. She has her own cable TV show that interviews personals users. She offers seminars in finding romance, and she devises and attends promotional singles social events, often co-sponsored with radio stations and/or clubs.
Editor & Publisher Magazine
The growth of Orlando Weekly’s personals is phenomenal. AAN papers… are down significantly… The Orlando Weekly is the rare exception. The constant promotions, workshops, direct mail and media attention created by Michelle Valentine is the biggest reason for the incredible growth in personals minutes. Before Michelle started, the paper averaged 550 minutes per week. This year… the highest weekly minutes in the paper’s history came in at 1,800. She is educating the Orlando market, creating a buzz and bringing excitement. She is a “personality” in Orlando and is constantly seeking new ventures for promoting.