Wine has always been a symbol of culture, connection, and celebration. On Love Eat Travel with Michelle Valentine, viewers see me enjoying a glass of wine alongside regional dishes, as part of the authentic travel experiences our show brings to life. These natural lifestyle moments—whether it’s pairing a crisp white with fresh seafood or savoring a bold red with a hearty meal—resonate with PBS audiences who appreciate fine dining, cultural exploration, and the stories behind each destination.
For wine brands and related companies, this creates a powerful alignment opportunity. Your brand can shine by sponsoring the entire PBS series through editorial-style spots that place you alongside high-quality, trusted content.
Why Sponsor Love Eat Travel?
The series will premiere nationwide on PBS, reaching millions of households across the United States. PBS is known for attracting affluent, educated, and culturally engaged viewers—the very demographic that invests in wine, culinary experiences, and meaningful travel.
By sponsoring the series, your brand will enjoy:
Editorial-Style Sponsor Spots – Your 5/10/30 second messages airs seamlessly within the program, keeping viewers engaged and positioning your brand as part of the Love Eat Travel story.
Extended Visibility – Each episode airs for three years on PBS stations, with additional streaming on PBS.org and the PBS Passport app.
Cross-Platform Presence – Sponsors are also recognized through supporting promotional efforts, including digital and social campaigns.
Premium Brand Association – Sponsorship places your company alongside trusted PBS programming and the inspiring travel adventures of Love Eat Travel.
A Natural Lifestyle Connection
On-screen, I often enjoy a glass of wine as part of meals shared with locals. These authentic, unscripted moments highlight wine as a lifestyle choice—without promoting specific labels. Sponsors benefit because PBS viewers already connect wine with culture, sophistication, and enjoyment of life.
Your sponsor message extends this connection, reminding audiences that your brand shares their appreciation for quality, tradition, and experiences worth savoring.
The Value of Editorial-Style Spots
Unlike traditional advertising, editorial-style sponsor spots are designed to blend seamlessly with PBS content. Crafted with care, these 5, 15, or 30-second segments reflect the look and tone of the series itself. This subtle approach is highly effective, building trust and brand recall without interrupting the viewer experience.
For wine brands, this means your message feels less like a commercial and more like a shared value—elevating your presence with an audience that values authenticity.
Long-Term Exposure on PBS
One of the greatest advantages of PBS sponsorship is longevity. Unlike commercial television, PBS programs are broadcast repeatedly for years. Each episode of Love Eat Travel with Michelle Valentine will air for three years across PBS stations, ensuring your sponsorship delivers extended reach and lasting value.
Additionally, streaming availability on PBS.org and the PBS Passport app expands your brand’s exposure to digital viewers who choose when and how they watch.
Why This Audience Matters
PBS viewers are among the most loyal in television. They are:
Affluent travelers who enjoy fine dining, premium wines, and luxury experiences.
Culturally engaged individuals who value heritage, storytelling, and authenticity.
Multi-generational viewers who share PBS programming across families, often planning trips and experiences together.
Aligning your brand with Love Eat Travel connects you to this desirable audience in a meaningful, lasting way.
A Toast to Sponsorship
Love Eat Travel with Michelle Valentine is about savoring life—through food, culture, travel, and yes, wine. Sponsorship offers your brand the chance to raise a glass alongside a nationally distributed PBS series, reaching an audience that appreciates quality and authenticity.
With editorial-style sponsor spots, extended PBS exposure, and premium brand association, this is your opportunity to showcase your company in a trusted, inspiring environment.
Let’s raise a glass to partnership—and to the memorable journeys ahead.
For Sponsorship Inquiries
For sponsorship inquiries, please contact us—our team will be happy to share details on how your brand can connect with PBS’s affluent, culturally engaged audience.
